AI response
Recommended AI: ChatGPT, Claude, Gemini
📋 Let's turn "can you spruce up the landing page a bit before the launch" into something you can actually start on.
Real goal: the surface ask is "make the page prettier"; the hidden purpose is almost certainly "lift sign-ups before launch." Those aren't the same job — one is decoration, the other is conversion — so I'll aim the brief at the second.
| Item | Detail |
|---|---|
| Deliverable | Revised landing page (hero + CTA + 2 sections), as a design file or live edit — [assumption: web, not print] |
| Audience/use | First-time visitors arriving from the launch announcement |
| Success criteria | A measurable lift in sign-up clicks vs. the current page — [assumption: this is the real metric] |
| Deadline/priority | "Before launch" → treat as hard; [assumption: launch date is fixed] |
| Constraints | Keep current brand colors/logo; [assumption: no new copywriting budget] |
Clarifying questions (ask before starting)
- Is the goal more sign-ups, or purely a visual refresh? (Changes everything below.)
- What's the actual launch date, and is it movable?
- Can I rewrite the headline and CTA text, or is copy locked?
First action
Pull the current page's sign-up numbers and screenshot the hero — you can't show a "lift" without today's baseline, and that's a 30-minute task you can do right now.





