AI response
Recommended AI: ChatGPT, Claude, Gemini
Here's your handover, tightened into one page. (Input: "I run our brand's social media — scheduling, replies, monthly report," handover for a job change.)
Recurring
| Task | Cadence | ~Effort | Why it matters |
|---|---|---|---|
| Schedule posts | daily | 30 min | feed goes quiet fast; gaps hurt reach |
| Reply to comments/DMs | daily | 20 min | our response time is a brand promise |
| Monthly performance report | monthly | 2 hrs | how leadership sees the channel's worth |
In-flight (don't drop these)
| Item | Where it stands | Next step | Due · who |
|---|---|---|---|
| Summer campaign | 3 of 6 posts drafted | get design on posts 4-6 | Jul 20 · Design |
| Creator collab | contract sent, unsigned | nudge, then legal check | open · Legal |
Access needed (items only — no passwords)
- Social scheduler — admin seat
- Brand asset drive — edit access
- Team channel + the "urgent replies" alert group
- Analytics dashboard — viewer
Landmines & know-how
- The 5 p.m. rule: posts after 5 underperform for us — schedule the day before, not same-day.
- One approver, not the group chat: creative gets signed off by one named lead. Posting from group consensus is how off-brand things slip out.
- Comments look calm but aren't: one specific product line draws heated replies. Don't improvise — there's a saved response; use it and escalate.
First-week check-ins
- Watch me schedule one full day before doing it solo.
- Sit in on one monthly report so the metrics make sense.
- Meet the design contact — most delays are a handoff, not a task.
Likely Q&A
- "What if a reply gets hostile?" Use the saved response, don't freelance, flag the lead.
- "Best time to post?" Late morning; never right after 5 p.m.
- "Where do assets live?" Brand drive > Social > by month.
One honest flag: the monthly report eats two hours mostly because numbers are pulled by hand. First improvement worth making — not first fire to fight.





