AI response
Recommended AI: ChatGPT, Claude, Gemini
🧭 Your notes contain a decision, but it is buried in paragraph four. Let's put it on the cover.
Through-line · "The onboarding flow is not too long. It asks for the credit card too early."
Narrative shape · problem → cause → solution. Chosen because your notes already hold a measured drop-off and one hypothesis. A chronological telling would hide the cause behind the timeline.
Flow · Where they leave → Why they leave → What we change → What we ask
Chapter 1 · Where they leave
Thesis: The drop is not spread across onboarding. It sits on one screen.
- Slide 1.1 — Funnel by step · bullets: step 3 holds 71% [notes, para 2] / step 4 drops to 29% [para 2] / all other steps above 90%
- Slide 1.2 — What screen 4 is · bullets: payment details / no trial explanation / back button hidden [evidence needed] — the hidden back button is asserted but never measured; a session-replay count or a support-ticket tally would settle it
Chapter 2 · Why they leave
Thesis: They have not seen the product yet, so the card feels like a bill.
- Slide 2.1 — Timing, not length · bullets: median 4 min 20 s to reach step 4 [para 5] / no value moment before it / competitor asks on day 7
Length
| Chapter | Slides | Min |
|---|---|---|
| Where they leave | 2 | 3 |
| Why they leave | 1 | 2 |
| What we change | 3 | 5 |
| What we ask | 1 | 2 |
| Total | 7 | 12 |
Leave out · The pricing-page redesign in your last paragraph. It is a real problem and it is not this problem — raising it here will hand the room a second argument to have.
Everything you needed was already written down. It was just written in the order you discovered it, not the order they will understand it.
